CONTEXT
SILENIUM is a fictional film festival project that I fully conceptualized and developed — from communication strategy to artistic direction. The project pays tribute to silent cinema from the 1910s and 1920s by reimagining it through an immersive experience combining archival footage and live music (performed, in this scenario, by the fictional Orchestre National de Lyon). Designed as a bridge between memory and innovation, the festival targets two key audiences: Young people (aged 10–25) drawn to visual innovation and immersive storytelling and Seniors (65+) who value cinematic heritage and nostalgia.
CHALLENGE
The main challenge was to reinvent a century-old art form without freezing it in the past, while creating a strong, coherent visual and narrative identity suitable for both physical and digital formats. I conducted a fictional positioning study to better understand audience expectations and analyze similar events and platforms, such as the Pordenone Festival and Netflix. A key aspect of the creative challenge was to turn silence into a powerful expressive language that invites the audience to project their own emotions and interpretations.
SOLUTION
To meet this challenge, I designed a fully immersive fictional project blending visual design, storytelling, and digital strategy. Inspired by silent film intertitles, the visual identity uses bold typography with a modern 3D effect and a black-and-white palette for timeless impact. I created the main visual in Blender — a screaming face surrounded by animated film strips — and adapted it across various formats, including posters, flyers, and even popcorn boxes. I also developed engaging digital content such as teaser videos, interactive animations, and social media campaigns to extend the experience online. A clear creative workflow ensured visual and narrative consistency throughout the project.
