CONTEXT
As part of a fictional assignment, I created a 15-second music video for a record label, choosing the energetic track “World Cup” by iShowSpeed. This was a solo project, and I was responsible for the entire visual concept, production, and animation. My main inspiration came from Quicktlme, a 3D artist known for producing visually striking music videos for various artists, whose dynamic and impactful style strongly influenced the direction of this project.
CHALLENGE
The key challenge was to convey the explosive energy and chaotic excitement of iShowSpeed’s track in a very short format while creating a consistent and visually engaging 3D world. I wanted to strike a balance between realism and exaggeration, blending stylized visuals with intense motion to keep the viewer captivated throughout. It was also important for me to create animated sequences that matched the rhythm of the music without falling into a repetitive or predictable pattern.
SOLUTION
I designed the entire video in 3D using Blender, carefully modeling each environment to ensure a fluid and energetic visual continuity. The characters were created using Blender extensions, allowing me to reach a level of detail and stylization that fit perfectly with the over-the-top vibe of the song. For character animation, I used Mixamo, which gave me access to a wide range of dynamic movements that aligned well with the fast pace of the music and saved time on manual keyframing. The overall direction focused on quick cuts, dramatic camera movements, and impactful transitions to reflect the intensity of the track and the bold personality of iShowSpeed. Every element was crafted to immerse the viewer in a vibrant, animated world that pulses with the same chaotic energy as the song itself.
