CONTEXT
On January 10, 2024, I decided to embark on the project of creating a fictional advertisement for a pair of Nike shoes. And because using an existing shoe model seemed too 'simple' to me, I also challenged myself to invent a new version of the Air Force 1.
CHALLENGE
The difficulty of this project was to create content that stays within the brand's codes while deviating just enough to bring a new identity to this new pair. Technically, it was also a big 3D challenge for me because the entire video would be created in CGI. The second challenge was technical. The narrative structure of the video demanded advanced skills in 3D and animation to execute the entire project using CGI. I had to rely on plugins and extensions, especially for character creation and animation.
SOLUTION
I chose to create a very dynamic montage in which the shoe is gradually revealed, constructed with refined 3D visual effects. On top of that, I added post-production work to incorporate glitches and transitions that would enhance the music.
