Context
On January 10, 2024, I decided to embark on the project of creating a fictional advertisement for a pair of Nike shoes. And because using an existing shoe model seemed too 'simple' to me, I also challenged myself to invent a new version of the Air Force 1.
Challenge
The difficulty of this project was to create content that stays within the brand's codes while deviating just enough to bring a new identity to this new pair. Technically, it was also a big 3D challenge for me because the entire video would be created in CGI.
Solution
I chose to create a very dynamic montage in which the shoe is gradually revealed, constructed with refined 3D visual effects. On top of that, I added post-production work to incorporate glitches and transitions that would enhance the music.
Clay modelisation
Cycles render
This is the render I got from exporting my 3D animations with Cycles render engine.
I worked on each shot based on a storyboard created at the very beginning of my project. The idea was to gradually reveal every detail of the shoe.
