CONTEXT
We Love Green is an eco-conscious music festival held every year in Paris. It blends international live performances, talks on environmental issues, and immersive nature-based experiences. For this fictional project, I imagined the full artistic direction for the Summer 2025 edition — from logo design to the overall visual identity, including the creation of exclusive festival goodies. The goal was to build a rich, coherent, and versatile visual universe.
CHALLENGE
The challenge was to create a visual identity that reflects both the ecological DNA of the festival and its contemporary energy. I aimed to find the right balance between organic nature and visual innovation, with a strong immersive dimension. The visual system needed to adapt seamlessly across various formats (print, digital, merchandise), while fully capturing the festival’s unique spirit: a celebration grounded in sustainability. The second challenge was technical. The narrative structure of the video demanded advanced skills in 3D and animation to execute the entire project using CGI. I had to rely on plugins and extensions, especially for character creation and animation.
SOLUTION
I developed a visual identity based on three main colors (vibrant pink, natural green, and deep gray), combining dynamism and depth. The 3D logo, designed from hand-drawn sketches, was conceived from the start to work in animated form, embodying the contrast between modernity and nature. The main poster was designed as a full 3D animated scene where the camera moves through a lush environment, blending glowing plants with abstract effects — reflecting the dreamy and electronic atmosphere of the festival. Online resources like AmbientCG (for textures) and Mixamo (for character animation) were also extremely helpful. Lastly, having a clear vision of each shot I wanted to create — thanks to an intensive research phase and detailed moodboards — made the production process much smoother and more focused.
ANIMATED POSTER
